The Pokémon Company is taking a bold step to combat scalping in Japan by requiring My Number ID cards for online purchases of certain Pokémon card items. This move, while seemingly strict, is a strategic response to the growing issue of resellers exploiting the franchise's popularity. The My Number card system, which includes an embedded IC chip, will be used to verify the identity of buyers, particularly for high-demand releases and lottery registrations. This technology-driven approach aims to create a fairer environment for all customers, blocking scalpers who buy in bulk and potentially flooding the market with counterfeit or overpriced items. However, the measure also raises questions about accessibility for non-Japanese residents and those without My Number cards, highlighting the need for careful implementation to ensure inclusivity and compliance with legal requirements.
